金牌会员
版主
 
- 积分
- 1091
- 威望
- 710 点
- 资产
- 2299892 金币
- 注册时间
- 2006-3-26
|
虽然知道离Busiess020 的最后考试还有一段时间。但是贴出来给大家先有个映像,别到考试的时候抱佛脚。我还会陆续贴出History028E的去年考试卷子。
% o7 p9 A* T7 Y# K7 j/ b. ^ {7 K8 n8 [7 c6 w3 H
GM Overview5 F) D( w& M9 Y9 d W3 c+ T
• Role, Timing, Issues/Decisions, C&Cs
Y" l ^) f. Y# E• Objectives
" G. U' @. E% ?– What do we “WANT” to do?% M4 _( z( o% w2 n/ \9 l
• External Analysis
: L& K4 b4 p% ?! d# k3 G: [- C– What do we “NEED” to do?9 H4 [4 Y2 o6 {) J' f8 \% T
– PEST, Consumer, Competition, Trade
: o$ L" T3 D" u0 C' l• opportunities & threats
0 m# h. |6 T( [: v0 R– IMPLICATIONS: KSFs
! }* q( ]# L9 O/ N+ w• Internal Analysis9 S* l4 M, x; A" j" Y i" T( G9 l
– What “CAN” we do?
4 p$ u. n# G; D9 d1 N7 {– Finance, Marketing, Ops, HR
1 z& z& \ R7 b' l. Y0 E" M• abilities, strengths & weaknesses7 |8 [+ f1 B! z* ]8 j+ o
– IMPLICATIONS: KSFs, CORPORATE CAPABILITIES
$ t$ L4 g$ C, Q4 J
$ d6 c2 B5 a$ |; U& R5 X8 D9 h/ L• Alternative Evaluation: ^0 ~' t( u) y; U6 ^: \
– What are the options?
% f, G+ L; e9 Q# d( |– Evaluate the pros & cons of the options/ K9 z( L9 m* C% ^( L( X
– How does this option “FIT”?
# M+ I% a3 |' B: g3 `– (you may be able to eliminate options based exclusively on the poor “FIT”qualitatively - if so, make sure you explain why this option was nixed)7 h" P, @6 f8 r' g0 t: w
– Financial Feasibility (of AT LEAST 2-3 options that might “work”) 3 J' x* \- U: y0 m+ `5 N- T% n9 u7 ?0 l7 U
$ {3 i% } G" o/ } v7 w# E a2 w
• Decision' a: \6 h2 K; M7 v( e; R
– Justify why you chose a particular option(s).( o/ G) q( T! ~$ ?( o4 m% Z" W
– YOU SHOULD BE CONVINCING
( s3 b5 c, v/ a& [4 N6 P, r• Which strategy best meets the firm’s objectives?
9 r$ V$ l1 ?; f/ U1 |' B3 P• Does it satisfy the personal objectives as well?
* J* }6 A+ h" p8 I$ } t• Have you addressed the cons of the chosen alternative?' K! k6 C) U8 S) @' F
• Is this decision consistent with the analysis you’ve done? EXPLAIN! (FITS)/ s* |( a9 D L) Z
• Why NOT the other options?
' ?. I( \ q, ?/ l! [% b• How does this choice affect Finance, Marketing, Ops and HR? What changes l7 A) a: {" w0 L$ a8 P) [* S* Q( f
need to be made?
/ @: z% E) c6 `8 \9 h2 @% Y
9 m6 t# w/ I* t( T• Action Plan
) q- u4 q' F( O5 j6 h. F• Map out a clear and precise implementation plan which includes; }& `2 }3 |1 u! M7 v ^( f6 i
– details which address what steps you have to take to implement your
: r% i! S, q) ]5 C+ k3 Z( G+ \3 @decision
" c. m; ?, f& t+ Q5 A% k* }7 ?! @– details about timing# X6 b6 K; {* j, d
– details about WHO will be responsible for accomplishing the ‘task’/ Y) I" ?, t* U4 m# D' U9 F) w
– how will you follow-up your plan (measure success)
/ ?, Y4 `" d# r O& P/ }4 l5 m– make sure to consider both the short term and long term
6 X$ n" `: S. h( F& ]5 L- e/ P6 x" J4 B& n6 Y0 D7 c
Firm Valuation
* ^* i6 V1 Y1 }6 _• Used to help managers determine the “price” of a company.. f, [' d6 P1 G! T A* O7 |4 a
• 3 methods of valuing a firm;& K& q8 r# H. f1 j* X- `2 N( \9 k! u
– Net Book Value
5 [+ W3 s& v. V0 a– Economic Appraisal; n5 @4 ~1 Q3 d0 U/ B5 V s% {' z2 d
– Capitalization of Earnings
- T( O+ I9 R& T- L. {• Using all 3 methods (if possible) helps us to determine a RANGE of what the( j! R, O: `( o7 K
company is worth.$ d+ S( ?- ^6 N1 X. q2 M
• THINK!!! What are you really selling? Will anyone pay for it? How much will they pay???
I3 w9 m/ f6 X: }7 T- i7 \) ^. c" }- l6 v' _" f3 i
Net Book Value (NBV)
+ e, O) l0 X/ m" G) }# G– Total Assets - Total Liabilities
7 L. a z* ]" [* w: O" D• a.k.a.. the equity6 Q& V3 H/ R2 L( P9 k" i. U& G: _& I
– Does not account for the present market value of the assets
2 X i2 r# Z( z– Calculated using the most recent given balance sheet
4 v$ X; w! k5 W& d. r6 d J# x– Preferred method for banks, creditors, and/or buyers who are interested in selling off the assets of the business
6 k- |* o, Q! S9 V
1 L3 g& o, d4 s8 O# c+ R9 M Economic Appraisal (EA)8 s. v: ~/ _9 z: ~* Z4 s7 a) I
– Similar to NBV, but tries to reflect the current market value of the assets
, ?' N, n7 h7 E2 {: e6 p– Total Appraised Assets – Total Liabilities9 ^$ \, W$ w' O( V
– Preferred by buyers who are interested in a company for its assets! j4 ^+ ]/ u' S. A' S
5 F5 v V% e, n$ Q# g! \2 R ` Capitalization of Earnings (CE), c/ h% \6 z1 q* P3 Z% r
– Focuses on the I/S instead of the B/S
% r/ V4 p7 U5 D3 u5 ~• Attempt to value the company in terms of the future income it may provide.1 I& B3 K4 Z* ^/ v4 \4 I8 A- y
– NPAT * P/E ratio = value6 h: g, I9 \- G8 T) q1 Y
– Must evaluate two different earnings figures (to determine risk & range)
, [: ]/ K t' L+ x• Assuming changes (projected statement)) B. V& q$ }) s# M0 ]
• Assuming no changes (current given I/S)+ x/ n" X3 n) F: W1 {
– Select a reasonable P/E multiple0 i9 M- t$ ~' r4 C; ^ _
– Preferred by buyers interested in the ongoing operation of the company (i.e.taking over as management)
; L B- K( F/ n5 i: m
( ~1 Y: ]% R: m! ^& o2 B2 Z$ D) p• P/E Multiple
( b1 R8 B9 U( k9 [9 d3 V; J( i& u– Rules of thumb;- u0 I& I% a0 u+ X% a
• Mature industries with stable earnings tend to have multiples4 {8 A1 }! U9 t2 l7 k3 I
from 5 to 15.
& d9 ^; H w+ Q ?, d8 C/ q• High growth industries tend to have multiples exceeding 20.5 `3 |' e7 y+ x$ M
• “Growth is good; risk is rotten!”
: ?1 E1 U& L+ n$ p3 x; W– growth increases a multiple" |$ X* o1 h3 F: k
– risk decreases a multiple
* S* G( b1 s; e& E) I" q& l& ~$ k2 x) C
Their Associated Ratios
. m8 `( b' H" k. }4 Q• Profitability;
# w5 g& } f3 d: n+ Y7 G, O% F. `– Business goal - to make $$
% g: u1 h! }) p8 }– Ratios measures how much money we had to spend to make $X in sales: a$ \& {/ I9 X- {" X" b& t, _
• Stability;4 A8 l. s \& _) G# A0 q
– Business goal - to have a stable financial structure (balance its ownership of assets with debt and equity)$ [0 e4 f0 Z( d+ J4 E: |% o4 `& F
– Ratios measure the firm’s means of financing assets and ability to pay interest on debts
% z+ h6 t6 u. j# C0 I- ]$ V+ W) ]5 y' b* c! t2 ^0 m/ W9 x
5 Financial Goals &Their Associated Ratios
/ ?/ T' n! D0 S) x" o3 o8 w9 B" w • Liquidity;
! v" w8 O) |/ I' n7 B– Business goal - ability to meet s-t obligations
# O% O" P) x$ e6 o3 E1 s" m– Ratios measure how liquid the firm is (how able the firm is to pay its shortterm' S0 ?# p; P; v8 s
obligations)% ?' c: F3 q" }& K1 Y
• Efficiency;+ R6 p% W! l ^
– Business goal - to efficiently use assets/ U6 I7 J: J+ ?0 P/ ^* J/ E
– Ratios tell us how efficiently we are using our investments& k* s1 m" A! O) B: q: V- W6 P
: I8 o' Z! N- i: D• Growth;
/ @ T: E8 K7 {8 {8 C, \1 j) {– Business goal - to increase in size" e# }6 p# M: s, q+ z. ^9 D
– Ratios tell us whether the company is achieving any growth
- ?! d% X8 A2 v3 Y
! ]% Q9 ~+ W2 i! N5 ~Interpreting the Ratios
1 O3 |9 x1 u! y• Profitability;
0 S3 m1 V0 L9 q– Vertical Analysis (of I/S)( t; i, k" a3 j1 a7 G
I/S items * 100 = %
, i! M& m) N6 @ Sales
& g' `" U8 V* r• Tells us it cost us X% of sales to make those sales
0 n! E4 q% p8 g) I– Return on Investment/Equity7 Y6 ?" \" W' a- D4 {$ b
Profit ATB4D = %
# F T3 u) l2 ^5 ]( XAverage Equity
" N- N8 c3 a/ t[(Yr. 1 E + Yr. 2 E)/2]3 c" |4 E0 n$ m0 K: A& [
• Tells us how much profit we made relative to the investment made by the owners
0 X% N3 N' J3 d! T: N( H
& g% Z1 ^2 ]. ~" L- M• Stability; | w9 r, H, N, z
– Net Worth: Total Assets2 y c- h6 a- Y2 t6 o
Total Equity = % " v. O+ Y' G9 Q5 X u9 h! P* t0 X4 h
Total Assets
' S7 q0 ^ P+ f! y$ w• tells us what % of assets were financed through owner’s money# t+ |: d1 B: M5 M, \
– Debt to Assets
6 v! s. @; a' L5 r$ g2 MTotal Debt = % 0 m4 H6 p1 ?, x6 p5 |
Total Assets
6 Z! V2 R! A4 S, ~1 _4 c3 `, _5 O• Tells us what % of the assets were financed through debt5 s) N$ s! c# N: t
– Interest Coverage
) \* K# K8 j; H EBIT = # times8 O0 L/ |2 `) |$ {, Z
Interest Expense9 V) \* R: U: t+ ~6 m9 p
• tells us how many times we can pay interest* v q3 Z/ r8 m; c, S
7 }2 T- b* _4 A$ j+ v: u# p. C* F
• Liquidity;, i# X" J# j, n3 r
– Current Ratio
. [+ Y" I/ f* `4 b* TCurrent Assets = X:18 W& l: O/ t# ~5 x, T* ]/ O4 f9 {" t
Current Liabilities& J: L {6 v z; e* v Z1 \
• Tells us, if we liquidated all our current assets, how many times we can pay our debts
) Y$ L1 {% y2 n1 Q% iRULE OF THUMB: 2:1: G" w* |+ p1 z
– Acid Test, C( p. W/ u- K) `
Cash + M/S + A/R = X:16 ]& O( h k* X% J
Current Liabilities
& P( Z4 a1 s3 ?5 D• Tells us how many times we can pay our debts with the money easily available to us7 q2 @9 E! v g' L2 l
RULE OF THUMB: 1:1: l6 g/ b0 d- b1 \
?7 ?( N' J7 d0 O( ]* S– Working Capital
8 i/ w- R3 X2 V1 L) m7 R- r; RC.A - C.L = $X. i8 m* t: B2 u+ l1 }
• Tells us how much money we have to work with AFTER s-t debts are paid! w7 y: t) C" H% ~
' l0 w! x) c) v5 R+ K! MEfficiency;
9 ]; n3 @- p1 Z– Age of Receivables# \ ^5 g9 V5 f$ O$ J: }: d" A* C
Accounts Receivabl = # Days1 ~( j4 Y& g6 C% t
(Sales / 365)
( G* h/ C9 X+ ?1 T: c$ J4 M• Tells us how long it takes us to collect our $$6 D: q7 V/ a1 V" A
2 T" a4 t! j; i, o# I- n– Age Of Payables8 o+ O1 M+ j( K* }4 M1 l& N, ]
Accounts Payable = # Days
* }9 ]* h! b" G; i* r(Purchases* / 365)
2 o X- T; h B' E) s" h• Tells us how long it takes us to pay our bills3 c O" V0 `8 t; a: ^1 p
) M6 X$ q* [9 S+ y4 r! D- _– Age of Inventory
! n5 J5 Y M/ j9 a% a2 A Inventory = # Days
( x1 c7 s4 Q5 b& |( V; }: K+ @(COGS / 365)
9 D9 S" a9 a% p/ D! U& d$ i• Tells us how long we are holding on to our inventory in the warehouse
Q2 l2 l' T) c% }" y, m9 h) d, Z4 n y* A- R
• Growth;9 W0 p$ C( h0 B0 A1 r
– Sales
, e; d. _, ^# p/ w6 Y% g# F6 F– Net Income
& n) z* h! @3 t1 A% C- t– Total Assets
: Y: [; f" z/ K6 ^– Equity; v6 w1 ~) g4 ~+ o5 p) [# t
Yr. 2 - Yr. 1 = %
6 \2 d4 p* T+ y) f7 q( m! x Yr. 1
2 R' K! R" \& v- R6 {' \: n• Tells us whether the accounts are growing (and hence the company)
. ]# E9 j3 O* c, E& r6 J3 f& P; J+ c- _9 F+ H% A) q2 y" g& [- K; q3 v9 B
Understanding Ratios
2 p* y) f4 n( w" ~• DO NOT CONCLUDE THAT “THE RATIO IS GOOD/BAD”
" H/ m, g6 i% x w! |( Y" E• Either the NUMERATOR or the DENOMINATOR affects the ratio& |9 D7 [- w5 u) B! `! I$ Z
• Ask yourself: “WHY HAS THE RATIO CHANGED & WHAT DOES THIS MEAN?”0 A, S7 p4 M5 s0 S
– Which number caused the change?; b8 j- u8 T% m& R4 B
– Look for increasing or decreasing trends over time.; `' Q% s0 m" q; @# o0 j( M
– Will these trends continue?3 E4 ~/ I' e8 ?
– How does the company compare to the industry?. p5 @5 N; }" x4 N) N
9 [1 Z" }" G: ~' s/ Y+ R" e! ?! J0 t' G- v& ^3 }/ }
Classifying Costs
0 N; E* F$ ]* T6 } p• Variable Costs/ F! r2 v4 f+ v+ W
– a cost incurred with every unit sold/produced (volume)
0 Q" Q8 E: v/ Z8 M7 r8 U. ]• Fixed Costs6 V$ s6 C" ~ e5 h9 q1 t
– cost that does not vary with volume |
|