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虽然知道离Busiess020 的最后考试还有一段时间。但是贴出来给大家先有个映像,别到考试的时候抱佛脚。我还会陆续贴出History028E的去年考试卷子。
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GM Overview
; I1 \! ~" B9 I" L( _: q0 ~) j• Role, Timing, Issues/Decisions, C&Cs
+ S) a7 ~7 ~. \! E% B: @7 G• Objectives
# `( a' l/ C# V& q. l2 Z. b5 X– What do we “WANT” to do?
( J" `$ r( ]+ f) \/ g/ u2 L• External Analysis
4 B0 a( ^, _% Z2 V) j6 N( l7 D9 m– What do we “NEED” to do?
8 H& \5 E- i5 m0 a. w# H: L– PEST, Consumer, Competition, Trade3 q8 d% l4 D. C- W$ n$ S
• opportunities & threats8 C: k' `: f, t
– IMPLICATIONS: KSFs
( ]: }2 n$ r, O: G. s7 X• Internal Analysis* b( y6 ~; ]' T5 f9 r/ E
– What “CAN” we do?6 L- R H9 _; O7 x' ]0 i+ T3 |# y
– Finance, Marketing, Ops, HR
& o- |% z8 N5 v+ _6 e, l• abilities, strengths & weaknesses
6 }$ M8 g _' A! N7 Q– IMPLICATIONS: KSFs, CORPORATE CAPABILITIES% q2 b& c3 }$ G3 a& r
* l% Y2 ]3 H4 E- w$ [• Alternative Evaluation
) p) t8 K9 l) n L% `6 E– What are the options?
; b9 d! B4 A) A+ x– Evaluate the pros & cons of the options! |% S$ A8 o- A+ ?8 ]
– How does this option “FIT”?
7 p3 k5 q9 n+ i, |/ B3 a– (you may be able to eliminate options based exclusively on the poor “FIT”qualitatively - if so, make sure you explain why this option was nixed)# E6 b) t% D) I4 ~% h/ s
– Financial Feasibility (of AT LEAST 2-3 options that might “work”) 9 v' d9 K' r% t) _
+ W: T5 R" a4 B• Decision1 ~- B2 V6 R* E- ]
– Justify why you chose a particular option(s).
3 O) e8 X1 y4 |: {4 M1 q– YOU SHOULD BE CONVINCING
; I5 z# j/ b% N& p" Q• Which strategy best meets the firm’s objectives?
! P- | n$ C1 z: x- t3 v• Does it satisfy the personal objectives as well?
+ `9 H! C S" T1 ?• Have you addressed the cons of the chosen alternative?& V; \7 s/ r9 f8 A: o1 A
• Is this decision consistent with the analysis you’ve done? EXPLAIN! (FITS); I) `6 U$ y/ h9 ]* D
• Why NOT the other options?
- r0 k0 G: l$ o3 L• How does this choice affect Finance, Marketing, Ops and HR? What changes
1 a) y8 s; l0 w" j6 @1 yneed to be made? _$ c& E# {! m
# j/ W3 F, M* }2 Q• Action Plan
# x+ K* V' Z7 ~+ @& R; r% w• Map out a clear and precise implementation plan which includes;
; O* Q+ N. {' I- _– details which address what steps you have to take to implement your
7 r- w. A; Y8 s5 i4 U H3 X9 [: sdecision3 z l! A# b0 y+ [
– details about timing
7 v4 d! t$ ^+ l1 y& J- w8 j9 i– details about WHO will be responsible for accomplishing the ‘task’ O9 T' s% _3 e; H- c5 O5 `( V
– how will you follow-up your plan (measure success)
5 ]) E8 n1 O3 d– make sure to consider both the short term and long term, k) P" ]- V3 k
) h0 M. |8 ^: |: A/ B
Firm Valuation
+ G: ~+ {4 n4 o' w' W) {8 D5 V• Used to help managers determine the “price” of a company.
* m9 |( y' V: W( E# }' k• 3 methods of valuing a firm;2 ?8 @7 ]" O" m! B' h
– Net Book Value8 D# F) N) v9 J; P r
– Economic Appraisal
; W' \ B) z. P, u2 P– Capitalization of Earnings
$ G1 b- T. @2 {2 D$ K• Using all 3 methods (if possible) helps us to determine a RANGE of what the
2 W$ B% }' E p: |' S) `company is worth.
3 `0 F- o* H ?( E! k6 T$ r• THINK!!! What are you really selling? Will anyone pay for it? How much will they pay???
4 s/ H+ T: I" P7 B) K4 m4 G1 \1 s/ x
Net Book Value (NBV)
, L/ R3 J, u8 c: Z7 D– Total Assets - Total Liabilities N9 P5 |0 I, L" z3 |
• a.k.a.. the equity
# D) P% C7 S0 J2 |– Does not account for the present market value of the assets
; t# \5 u; M2 E( _– Calculated using the most recent given balance sheet3 n8 n5 r) _3 A! b
– Preferred method for banks, creditors, and/or buyers who are interested in selling off the assets of the business" u3 H$ ^# y, }5 |
' t3 d8 p, h4 B( G- J8 I; ^+ V: G/ x Economic Appraisal (EA)
/ ^$ v7 _9 b. W* A/ ]* |$ j$ W* T2 l! {– Similar to NBV, but tries to reflect the current market value of the assets* v$ d, e1 F4 \: L1 v0 U5 G
– Total Appraised Assets – Total Liabilities
' @" V6 R0 w; j) H% l' b. w– Preferred by buyers who are interested in a company for its assets
! ^* ~8 @* W* S, k4 @* k
3 c, J3 B4 _. y _4 d+ Y Capitalization of Earnings (CE)
$ n8 ?) M1 D2 U5 h– Focuses on the I/S instead of the B/S
: c/ u( b5 J3 S; n3 z) z/ r• Attempt to value the company in terms of the future income it may provide.
3 Y" d/ W+ a5 v& R– NPAT * P/E ratio = value
, t: A2 z8 |, |– Must evaluate two different earnings figures (to determine risk & range). g, X. t f. i: _
• Assuming changes (projected statement)% B) z/ m. J6 N2 K. P$ G5 r; K
• Assuming no changes (current given I/S) [' c+ d0 o2 u& n' m
– Select a reasonable P/E multiple) Y- Y- U4 M4 E
– Preferred by buyers interested in the ongoing operation of the company (i.e.taking over as management)
+ B8 V' I7 G6 T2 R
) [6 T0 s @; s( L% Z0 d• P/E Multiple$ T, b% _$ n5 j" H9 e' r2 g
– Rules of thumb;" W$ q. J3 w" W# l
• Mature industries with stable earnings tend to have multiples
. ?* C# c' C6 n7 ?& Tfrom 5 to 15.
1 |' [* b3 j% E. b* P; ` ]• High growth industries tend to have multiples exceeding 20.& k8 I2 d4 a' [& Y" A) W9 t+ ?& q
• “Growth is good; risk is rotten!”" N- r- t" i' j7 J! |7 G% y: m" _* j
– growth increases a multiple1 A, @) \$ z$ p. O3 ~& |
– risk decreases a multiple
) W6 x# F# J1 }/ p) w: p# _) N
8 U/ f: c/ _: @$ BTheir Associated Ratios
: b8 K \7 ~% \- C9 s4 u5 v• Profitability;) X8 V# A5 ^: Q- Y; Q! x6 a
– Business goal - to make $$* z0 L! u& c8 o+ G* _# k9 x# }) T
– Ratios measures how much money we had to spend to make $X in sales
. E. Z( [& s K8 ?' T• Stability;
+ M- V! w9 x1 B2 v" e– Business goal - to have a stable financial structure (balance its ownership of assets with debt and equity)/ x! f" |: F1 @
– Ratios measure the firm’s means of financing assets and ability to pay interest on debts# i. D- a# {8 v. F7 O. y
2 b( c1 z1 y; C' b5 Financial Goals &Their Associated Ratios; w# J/ h; y$ N9 c) y* N. k
• Liquidity;
6 t( h4 i% c* t# b4 O I& }. Y– Business goal - ability to meet s-t obligations
5 q g8 J0 X6 ?( o' B– Ratios measure how liquid the firm is (how able the firm is to pay its shortterm) ]- @6 ?0 |9 a1 I
obligations)
; p) t% @0 P4 @' m+ k: d/ Z8 F• Efficiency;
% N* P# c. h; x" E& m– Business goal - to efficiently use assets% W+ @' ^3 u" ]) Y' @1 k" W
– Ratios tell us how efficiently we are using our investments
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• Growth;' A% t3 k; k; O$ `$ L G9 U, H
– Business goal - to increase in size
5 X9 l9 D% ^- `: _2 n– Ratios tell us whether the company is achieving any growth% x# N3 m6 D, [# g+ `
U6 m# w5 G" WInterpreting the Ratios
+ o0 J. B$ t3 b) d6 [+ u& v• Profitability;
+ j5 \! k; e a0 C– Vertical Analysis (of I/S)
- |5 n( t7 O1 t; Q' aI/S items * 100 = % 8 R) A" n. E2 l5 ?8 E0 n
Sales: C( x, ^. a; m# U
• Tells us it cost us X% of sales to make those sales
6 V4 G7 S2 Y8 ]# X/ _& s– Return on Investment/Equity
S7 L9 P7 ]( g1 l2 _6 M% k4 Z9 YProfit ATB4D = % $ K. T/ f* U: j9 z/ i3 p/ X6 h
Average Equity8 f% d' N" @8 ?6 {
[(Yr. 1 E + Yr. 2 E)/2]3 \" a% e F M$ O# w
• Tells us how much profit we made relative to the investment made by the owners
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2 d [+ q6 Q* e• Stability;
. u" V( u# N$ K: t9 J- u; z$ S2 N– Net Worth: Total Assets% \* P0 J6 ^; b+ {. l4 U Z2 k$ u E" O
Total Equity = %
" b4 e5 n& c: E0 HTotal Assets9 \) C& W. p( Q- o7 Z/ p- w6 s
• tells us what % of assets were financed through owner’s money, h4 c2 g( @/ W! E" [9 W# P& p5 ?' j! x
– Debt to Assets
& ~# e" V( ]1 a# E ITotal Debt = % # l# a% C6 Z. m e( a
Total Assets7 d) h3 v/ U$ I' i/ Y: w: F
• Tells us what % of the assets were financed through debt
d9 A( a9 F" R– Interest Coverage
5 N; F1 B$ D6 X! P4 O2 V! \% g EBIT = # times
' g) G2 Q* s1 T8 ]8 M( x1 dInterest Expense
: j& o' ?3 [' Z. p• tells us how many times we can pay interest0 w( o$ g# T9 Y# N) s. C/ r. |
2 R1 ^. s5 w! B; @8 [9 x• Liquidity;
! N2 y1 f8 b5 c" c2 v+ p– Current Ratio3 y& w1 p5 `" E& I! }4 O# i
Current Assets = X:15 q4 S4 O) m6 g' G
Current Liabilities
: F& j4 ^: C& R2 q* K, l& d. v0 k• Tells us, if we liquidated all our current assets, how many times we can pay our debts
, ?( \0 \# {$ [RULE OF THUMB: 2:1% \0 e/ t' Q0 v5 q( _
– Acid Test
" ]5 G j e/ m2 t4 VCash + M/S + A/R = X:1
7 G0 y' |0 b! ~5 Q8 ?Current Liabilities4 n( {. l' }8 [8 j4 g) W) u
• Tells us how many times we can pay our debts with the money easily available to us
' v/ D! H* J) Y! k3 vRULE OF THUMB: 1:1
' e/ _! }& h a/ R3 \( | i& [6 C1 [5 t. E/ c( C T9 n/ A) m
– Working Capital
3 z8 k5 @8 Q- B4 jC.A - C.L = $X
+ H5 n, }( L# @; O• Tells us how much money we have to work with AFTER s-t debts are paid
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Efficiency;
4 K/ l5 W. O* z- A l V/ _– Age of Receivables
7 H5 v' V/ Z! o, ^: }! z. YAccounts Receivabl = # Days
: {$ V4 l4 ?: h (Sales / 365)
' u! Y+ o7 E4 |• Tells us how long it takes us to collect our $$" q, N; _4 V0 s1 c
! ]1 k9 P @$ O+ r. m3 u7 ]& |; W
– Age Of Payables
; P% m) Z1 p, p, l4 {8 C5 oAccounts Payable = # Days6 J, `1 A) L3 [, L8 V( P b+ J
(Purchases* / 365)
* }0 F" b! V' g$ d7 w; P• Tells us how long it takes us to pay our bills, J6 F, o' X- S0 s5 I2 x
/ g: M. y! K# f# U2 j% {
– Age of Inventory
4 g" m$ }' { q. r4 B Inventory = # Days
5 N& M5 i( s0 }- B8 _$ [(COGS / 365): X; |- r5 t+ y* n7 |: _1 i, V
• Tells us how long we are holding on to our inventory in the warehouse
6 z; ^0 T+ ~" A) S. R* Y) |
6 r5 B8 @% H9 g: j" |1 F• Growth;9 a0 F4 x6 m: R$ s/ A6 x
– Sales
9 g8 y; p4 \) _4 X' J! A; u– Net Income
3 N3 w) {$ e6 X– Total Assets. j! i, d: y2 M8 x7 O y, s0 E
– Equity
7 M& _0 i8 k/ t7 ?( ZYr. 2 - Yr. 1 = %8 I8 B2 ^* r- z0 b; O8 {
Yr. 1
9 c+ _% z: l- e! R- \, ^2 s• Tells us whether the accounts are growing (and hence the company) n* e! b8 e3 e; n1 F+ S1 Q6 C4 i
. o, L0 d1 Z( [
Understanding Ratios5 W: i S8 J1 e( T( h1 H
• DO NOT CONCLUDE THAT “THE RATIO IS GOOD/BAD”
: X' ~' j& G( o. g• Either the NUMERATOR or the DENOMINATOR affects the ratio2 V& S. u9 A; m- S
• Ask yourself: “WHY HAS THE RATIO CHANGED & WHAT DOES THIS MEAN?”
5 h, t& t* U. ], F& J& d$ `5 U– Which number caused the change?' \/ e! p% [. |" a# h7 A
– Look for increasing or decreasing trends over time.
8 d8 d' e+ {4 Y# a" d6 {– Will these trends continue?$ [' R% E1 T+ G3 H% P5 G& \# }
– How does the company compare to the industry?
4 L0 y0 F1 n5 v* a E [7 ^. n* f2 ?, h) z# R7 `: p0 \$ e
1 V+ c3 g4 a, |+ Q" P6 hClassifying Costs$ ?; b4 w6 U9 e+ m- A
• Variable Costs8 f, A' G# N) b F0 ~
– a cost incurred with every unit sold/produced (volume)% J1 g3 v8 h: g) E9 J: o
• Fixed Costs
) B0 |" m. _8 v( N– cost that does not vary with volume |
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