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- 1091
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- 710 点
- 资产
- 2299892 金币
- 注册时间
- 2006-3-26
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虽然知道离Busiess020 的最后考试还有一段时间。但是贴出来给大家先有个映像,别到考试的时候抱佛脚。我还会陆续贴出History028E的去年考试卷子。) p$ s. k/ R- O2 K
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GM Overview
! ]0 C) r+ A1 k3 P% x1 s• Role, Timing, Issues/Decisions, C&Cs! i7 E5 e$ y- h6 F0 ~0 i
• Objectives
9 j S/ C. _4 ^- u1 B `; q– What do we “WANT” to do?
. w8 u$ k6 ~4 z• External Analysis' m% g; _. n4 t) ^7 ?3 h" K& [
– What do we “NEED” to do?
# x/ t* V, F; W9 N3 w" z– PEST, Consumer, Competition, Trade
5 D a0 P v% `3 ?6 C% K( ?5 \% S• opportunities & threats
9 ^, o1 k. w) ~5 P: M! ? s– IMPLICATIONS: KSFs8 ` _$ ^) ~/ A' L+ @
• Internal Analysis
2 p" s. ?8 q: P) I1 M– What “CAN” we do?; ?' D, P* x& a
– Finance, Marketing, Ops, HR1 B f2 c* W3 b M
• abilities, strengths & weaknesses+ x, Q7 C$ J! C- a! E' b
– IMPLICATIONS: KSFs, CORPORATE CAPABILITIES
2 M+ @& U; a( A$ a) C* l
. W) \$ f" U8 M4 Q5 N r• Alternative Evaluation# x/ W: K5 ?$ d, U7 r
– What are the options?' E5 |0 q2 N% C1 ~
– Evaluate the pros & cons of the options
2 M) e% z) @0 Z+ [– How does this option “FIT”?
% P* c% ?: M# a7 S' {" @" P6 c– (you may be able to eliminate options based exclusively on the poor “FIT”qualitatively - if so, make sure you explain why this option was nixed)
& z" S, e% I$ |* V– Financial Feasibility (of AT LEAST 2-3 options that might “work”)
( U# ?4 `' M3 B3 d5 q* X+ W$ t7 M0 Y" `' R* w4 P
• Decision
3 D+ @/ r4 i- H% M, u– Justify why you chose a particular option(s).
/ c! D9 B7 @# N9 r– YOU SHOULD BE CONVINCING' [7 [. k3 T9 j0 X
• Which strategy best meets the firm’s objectives?
/ V6 D' r7 M2 N* N+ r5 W0 K: V2 I• Does it satisfy the personal objectives as well?
$ V# G- m- X' Z m• Have you addressed the cons of the chosen alternative?9 A' R" z5 u' o8 U& C: k
• Is this decision consistent with the analysis you’ve done? EXPLAIN! (FITS)5 g5 g9 e" F8 R0 r, y& A: }: j* O
• Why NOT the other options?
4 g6 [- E( \' k5 h' v1 T, @• How does this choice affect Finance, Marketing, Ops and HR? What changes
* `( i& k# j4 H% h* Jneed to be made?9 Z7 A0 e) C2 Z7 M
8 Q1 I6 ~: }5 p7 J& l4 n
• Action Plan
( v6 k# r: o" d, L6 F+ \/ j• Map out a clear and precise implementation plan which includes;, y$ B9 i! S9 \- R7 o0 {
– details which address what steps you have to take to implement your
; x6 h. l& v2 l, Gdecision4 p4 D( I/ B% B5 t' W
– details about timing; k M, Y* j$ I2 W" B9 r: j
– details about WHO will be responsible for accomplishing the ‘task’# C$ r6 K) z7 { p8 u8 P2 B
– how will you follow-up your plan (measure success)0 v% l: [; g$ H0 p+ q5 k: X
– make sure to consider both the short term and long term8 u3 h- l( D/ L& M7 I
( y: i- d: [' W/ H, S @/ DFirm Valuation+ h6 o6 J2 }$ s0 s: \1 z. e# M
• Used to help managers determine the “price” of a company.2 K7 G/ A% \6 n9 M. e Z2 r3 y: w
• 3 methods of valuing a firm;. {" X$ r9 w. b/ m; k9 v- m, o6 p
– Net Book Value
% s* I. w8 B0 T$ ?3 B1 u– Economic Appraisal5 t' @! U) |8 q0 a7 s% S
– Capitalization of Earnings6 h; ]- A. w9 h: D
• Using all 3 methods (if possible) helps us to determine a RANGE of what the) z* e- c5 p* [ J6 {
company is worth.
7 k( O% c" @0 C: m• THINK!!! What are you really selling? Will anyone pay for it? How much will they pay???, C; y( E6 ~. n, h4 K& U
9 L, i5 ]3 u1 z* _: \5 `4 v Net Book Value (NBV)
" \; z. B/ i( T) J. P, F/ n– Total Assets - Total Liabilities
! x: L. K% p0 @# R% z• a.k.a.. the equity
3 F7 {9 r) M# T$ S, c6 G$ q– Does not account for the present market value of the assets
/ w) a! @' V0 G9 b8 R9 |– Calculated using the most recent given balance sheet, A3 X, X; \! t2 I
– Preferred method for banks, creditors, and/or buyers who are interested in selling off the assets of the business) k. ?) I/ A. o* K0 _1 ]+ j/ I3 c% a
F6 A& }8 h; [1 X
Economic Appraisal (EA)" o) w6 h3 \* \* h* u1 }- _
– Similar to NBV, but tries to reflect the current market value of the assets
2 m( [; `0 n4 r( H2 t1 P) W– Total Appraised Assets – Total Liabilities
# m* [' w: ]3 H– Preferred by buyers who are interested in a company for its assets
# j# |* U( p. X6 \$ ?1 G
, C7 ^9 J E0 y7 @& h) F3 |) e Capitalization of Earnings (CE)1 H$ s9 ?7 K( w
– Focuses on the I/S instead of the B/S% S3 }) B; B ~8 B
• Attempt to value the company in terms of the future income it may provide.
. q) q5 K B) H" I+ v. _– NPAT * P/E ratio = value
, `" D5 M D8 @- h6 j- K& G4 H1 `– Must evaluate two different earnings figures (to determine risk & range)
( P! ]0 [+ P9 G+ R4 ]7 J7 b1 M• Assuming changes (projected statement)
, _: ]/ \, e/ V9 R1 j7 n• Assuming no changes (current given I/S)
9 M6 r0 |8 \3 v– Select a reasonable P/E multiple+ v! T3 a3 j- O
– Preferred by buyers interested in the ongoing operation of the company (i.e.taking over as management)0 M- C; W* U L/ }
$ P8 v. b/ l, |0 }% X$ X. B. B( C• P/E Multiple
7 j% R) C( Y, n9 X/ c2 {+ q– Rules of thumb;
$ B. y6 [. |9 F% n• Mature industries with stable earnings tend to have multiples
- H, |* }* z( f0 {( f% Nfrom 5 to 15. S. S0 f. M# Y2 R. `; `& G- I* Q
• High growth industries tend to have multiples exceeding 20.( S9 ]* h" ]6 K
• “Growth is good; risk is rotten!”6 `7 x' h) G7 j
– growth increases a multiple
0 J9 [( j4 h; e& |6 i: Y6 e– risk decreases a multiple
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5 u0 W' C' {$ _8 Y4 WTheir Associated Ratios; X. _5 B0 U3 v# P
• Profitability;
+ L: E% t6 a* J# {, f" j- W– Business goal - to make $$. R, H* W5 [- K/ g- S( f
– Ratios measures how much money we had to spend to make $X in sales
& K% V- J7 C" ?2 o9 u z9 w• Stability;
! D& I; h" l7 k$ D& L9 l5 V% o– Business goal - to have a stable financial structure (balance its ownership of assets with debt and equity)
' ]: ^# i0 _3 r6 Y– Ratios measure the firm’s means of financing assets and ability to pay interest on debts0 _+ J L0 z4 E* }- z$ [
$ R/ E* ]: q P0 j' r5 Financial Goals &Their Associated Ratios r' b8 @( m; A8 O
• Liquidity;
6 k4 f% Q1 N2 Y0 g4 V0 z4 h+ j– Business goal - ability to meet s-t obligations0 E7 b2 @9 E: s% `( G# \
– Ratios measure how liquid the firm is (how able the firm is to pay its shortterm! W5 n) \* O) M* }
obligations)1 |+ D& {% I3 L2 @
• Efficiency;+ J3 \- U. ^% l" `2 w
– Business goal - to efficiently use assets
# d2 l, t- A, A4 K6 T' e– Ratios tell us how efficiently we are using our investments
+ W( |9 C1 z! A% r
* ~4 T5 V, E: w: ]; e• Growth;* A& t: g4 x* Z" o8 i
– Business goal - to increase in size( y. P1 Q6 y' P. ]+ d$ F
– Ratios tell us whether the company is achieving any growth
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Interpreting the Ratios* F+ j( ]- J$ J5 c
• Profitability;6 U- d4 w! w: `( x2 |
– Vertical Analysis (of I/S)+ M. ~3 f7 Y0 V) i. ]5 s; R; G
I/S items * 100 = % " Q6 ?( T( }' A/ c$ n8 W) m
Sales; ^& }! I2 s! |2 E
• Tells us it cost us X% of sales to make those sales
( z6 T9 Y* O3 ^$ i3 E3 L0 H– Return on Investment/Equity$ w! z8 r* R1 k( m4 ^
Profit ATB4D = %
& _: _* T* T1 f9 iAverage Equity$ ^, w( R1 f; z d& g7 T! b& M
[(Yr. 1 E + Yr. 2 E)/2]
' W+ _" S- l2 @6 I6 V2 @• Tells us how much profit we made relative to the investment made by the owners
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• Stability;
! y9 B' u s5 Q% }3 W$ P/ R– Net Worth: Total Assets
( i$ ?5 T. U/ N2 CTotal Equity = %
* o4 |; ^8 A2 d. U% i8 u" zTotal Assets* S% ?& ?$ I& T1 p# b/ m! m; W9 z9 i
• tells us what % of assets were financed through owner’s money
5 Q! F0 G+ l, g2 V# U% `– Debt to Assets
' q# C1 N3 }3 c( `+ Z, lTotal Debt = % # a |7 W" A( W+ a; G" A
Total Assets
3 R9 {8 {# C" x• Tells us what % of the assets were financed through debt: |! o' {7 K1 p
– Interest Coverage
: `/ g0 y$ E: j, I. h EBIT = # times
/ |- D+ ~" k# |) w. Q) rInterest Expense
$ |( A& g; }+ m' U0 r, Q• tells us how many times we can pay interest' f1 E2 T1 b& j) \- A/ O
3 w* s6 T$ f6 p% [
• Liquidity;9 k; }0 i1 P0 ]! l+ F
– Current Ratio- x1 ~. S+ t# E# [
Current Assets = X:1% f3 O; }2 \6 z b9 A1 z
Current Liabilities, n* o- V# D+ V' b W1 P1 E6 r( q
• Tells us, if we liquidated all our current assets, how many times we can pay our debts. N# Z v8 Q% V/ g3 @' k
RULE OF THUMB: 2:1$ s6 }5 Z1 S" r5 _
– Acid Test6 Y! B1 v# \; b6 g$ o @
Cash + M/S + A/R = X:1# |, b# X) Y' p# P3 ?) J
Current Liabilities
! o# C# [8 ]$ b! Z M• Tells us how many times we can pay our debts with the money easily available to us( d. ] c4 n" e5 L" Q g
RULE OF THUMB: 1:14 D8 H' B- Z+ f3 p( w0 ~
3 Y0 k2 m* B0 `" O( i, R7 P; D– Working Capital$ L% v0 t) p" c+ S% K
C.A - C.L = $X' E$ o* {9 h8 n
• Tells us how much money we have to work with AFTER s-t debts are paid, x9 H6 K# g; ~2 Q" L3 t, U
" i9 C( I- k0 n- uEfficiency;
/ I) c. U' j |0 K– Age of Receivables
# q& _2 x% Z; t. X+ H9 q' jAccounts Receivabl = # Days t) c9 ^# y0 C& B% g8 `
(Sales / 365), B$ M4 V7 U" y& z
• Tells us how long it takes us to collect our $$
" a( F( M! m$ [. G8 c ?5 M/ b% \) G) z$ }( C
– Age Of Payables
b1 q2 ]% O4 k0 u) {& H, X; QAccounts Payable = # Days
1 c* Q& }$ S" a7 v(Purchases* / 365)$ Y9 _' C2 E! A8 R4 L& E u3 `
• Tells us how long it takes us to pay our bills' I3 r o; L" e6 G( g
, q; _2 r( H' J0 F) t* n/ V
– Age of Inventory) H2 o+ J$ o, I
Inventory = # Days
7 x. D7 d" f, h8 j- _$ ?(COGS / 365)
. q7 _8 h$ l3 Y; H, a7 l• Tells us how long we are holding on to our inventory in the warehouse
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• Growth;& A* w9 p7 ]# ?) h, @, W1 }
– Sales) F3 c5 {& T2 M T8 D2 B
– Net Income
5 H" K/ C; R0 K5 O" u d7 t7 p! s– Total Assets
! W8 a' N0 ?& U3 k- Q– Equity: r% k9 r( e6 T" `7 s% K
Yr. 2 - Yr. 1 = %
' B# B9 k" N$ Q s" R3 U Yr. 15 Q Q( X2 O' w
• Tells us whether the accounts are growing (and hence the company)
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7 c! G$ V# y7 c, BUnderstanding Ratios
( h; u3 _$ ~* k• DO NOT CONCLUDE THAT “THE RATIO IS GOOD/BAD”* R8 j9 J' N6 {8 |0 T! K8 y
• Either the NUMERATOR or the DENOMINATOR affects the ratio( r# U" _4 K- o6 i7 ~+ A0 M9 x1 L
• Ask yourself: “WHY HAS THE RATIO CHANGED & WHAT DOES THIS MEAN?”
9 m3 g# ]# X) u5 l0 P& Q0 @, E– Which number caused the change?" [6 a, U6 K% w$ y- S" v' m
– Look for increasing or decreasing trends over time.- x7 a" Y2 {+ b$ u$ C
– Will these trends continue?: j' J8 F3 ~ O5 z+ y+ a+ o( A
– How does the company compare to the industry?
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" S0 M1 R/ v) F, O1 }7 M1 H- }4 r( W, y" `; ]! Y
Classifying Costs6 `9 Y% V' }7 o! l* y% H
• Variable Costs! ~; N4 c$ E, t' a
– a cost incurred with every unit sold/produced (volume)
6 d, G$ B# E% m0 x- G• Fixed Costs8 \% Q* \8 D$ Q; T% U( b) H
– cost that does not vary with volume |
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