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虽然知道离Busiess020 的最后考试还有一段时间。但是贴出来给大家先有个映像,别到考试的时候抱佛脚。我还会陆续贴出History028E的去年考试卷子。
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GM Overview
& y' u4 d9 \1 `7 b4 ?+ U• Role, Timing, Issues/Decisions, C&Cs
! m" {. q8 r6 x• Objectives
: `7 R* G/ A2 v– What do we “WANT” to do?
8 z8 L7 z. H. _• External Analysis
* a3 U: C6 E" b4 U! k# \, F/ C– What do we “NEED” to do?
* y1 A+ t3 M! K& q( y' y9 `– PEST, Consumer, Competition, Trade3 M8 b& W6 k) @4 ?7 H% Q
• opportunities & threats- W: M5 u1 F, G
– IMPLICATIONS: KSFs( W1 b; N8 m: M. u( P: ~5 Z3 R2 K
• Internal Analysis
! y' Z# Z/ u2 n5 {6 Q r A– What “CAN” we do?
% v% @+ @$ u# v% Z– Finance, Marketing, Ops, HR( z( w7 Y! z, ^, u; o( ~
• abilities, strengths & weaknesses E( C' K( m* b9 p/ D3 r1 k
– IMPLICATIONS: KSFs, CORPORATE CAPABILITIES
! {1 q2 @: k; W1 ]( X9 P+ r# _2 z0 i2 |/ s3 W- _
• Alternative Evaluation
+ c+ {- t- @& X: f7 i7 ] I– What are the options?$ I& z5 b. Z! o) |6 Q. Y0 W
– Evaluate the pros & cons of the options
- n1 d6 d& h$ U H– How does this option “FIT”?( U5 \! t) `- u
– (you may be able to eliminate options based exclusively on the poor “FIT”qualitatively - if so, make sure you explain why this option was nixed)6 v! G) U* x/ M k+ R t
– Financial Feasibility (of AT LEAST 2-3 options that might “work”)
9 V/ X* D# A1 V9 N* P; B' [6 k
8 r, h/ X) P4 A( w# D• Decision$ f! m- t4 ?" X( A2 y2 D0 H
– Justify why you chose a particular option(s).) v6 M/ z+ r# e- H. H- @" j
– YOU SHOULD BE CONVINCING' H; [8 R1 {. w, E S5 l* p
• Which strategy best meets the firm’s objectives?
$ ~% x1 q7 \; f8 }" n( u• Does it satisfy the personal objectives as well?! J* b8 x6 V* L* m
• Have you addressed the cons of the chosen alternative?
# n1 P8 t( ]4 f" \, C& m• Is this decision consistent with the analysis you’ve done? EXPLAIN! (FITS), ^; u# b; _1 V2 [* h
• Why NOT the other options?
5 Q% T! L: M% { D2 j• How does this choice affect Finance, Marketing, Ops and HR? What changes0 | b* ?2 v) x0 c3 ]& [, [- _- S0 M ~
need to be made?1 R' @& L6 }' R1 O# e$ o1 a
2 g; g2 B5 R7 t- @- v3 ?• Action Plan
- L7 s0 I5 z7 I' U8 N0 P: p• Map out a clear and precise implementation plan which includes;
: k5 g' `! s: u– details which address what steps you have to take to implement your
, _" b5 @7 s- R& s+ tdecision) R' {" b) Q; D' l; f0 B6 ?
– details about timing+ q( k" R1 ], A7 C
– details about WHO will be responsible for accomplishing the ‘task’
5 T3 c J% U0 [* }0 f– how will you follow-up your plan (measure success)/ E: ~7 M: ^8 S2 t& f% L5 B- C9 Z6 k
– make sure to consider both the short term and long term
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: \' B5 ~' ?' O( |. O' uFirm Valuation2 F: ~. s! `5 Z3 L2 H5 t2 o
• Used to help managers determine the “price” of a company.- [) I, u# {5 y0 y
• 3 methods of valuing a firm;
; G: ^, O, v/ f4 Z) W– Net Book Value
+ |& C6 a4 q" n" A4 }# S– Economic Appraisal) Y5 }4 P* \5 G. ?5 K$ H4 L
– Capitalization of Earnings. k* Q1 s$ _5 n
• Using all 3 methods (if possible) helps us to determine a RANGE of what the
8 l1 s( r. N1 k0 Y/ [company is worth.
! U6 {# u& s3 W# U5 m h( ~& ^# z• THINK!!! What are you really selling? Will anyone pay for it? How much will they pay???
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$ i0 S6 n% D' r" `( [, `: F+ P- w Net Book Value (NBV)5 h3 i; }" x( P2 ~) X" [
– Total Assets - Total Liabilities
# a7 P$ C' I1 o3 R$ z2 ^• a.k.a.. the equity+ w5 B) ^8 o5 D* G a
– Does not account for the present market value of the assets
$ N+ U. G% S1 w) U– Calculated using the most recent given balance sheet1 e7 I% z# N6 d5 i! O3 N% o7 N* b
– Preferred method for banks, creditors, and/or buyers who are interested in selling off the assets of the business1 B& {7 n# _, ?, Q
' L* L" C( @; P m1 I* T" W Economic Appraisal (EA)8 Q3 }+ E9 Y8 f2 q
– Similar to NBV, but tries to reflect the current market value of the assets
2 s4 G/ g' _' `$ I! x– Total Appraised Assets – Total Liabilities* }# o H: V" U1 n3 L9 F5 v
– Preferred by buyers who are interested in a company for its assets
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& R9 w* `' `2 d Capitalization of Earnings (CE)
* `2 f" V. |, ~5 i– Focuses on the I/S instead of the B/S: q* L r) Q% @2 ^1 }7 @
• Attempt to value the company in terms of the future income it may provide.
( r ?9 n+ r, ?7 k2 j– NPAT * P/E ratio = value
' w% P8 q+ p0 }2 x X7 y( b% t– Must evaluate two different earnings figures (to determine risk & range)
8 `+ `, i& u- K• Assuming changes (projected statement)! a2 O* y* e5 S' P" I* Z( Z4 _
• Assuming no changes (current given I/S)
7 y* W3 F% ^3 Y/ T– Select a reasonable P/E multiple# x+ ~! @' ]+ o( W q4 Y
– Preferred by buyers interested in the ongoing operation of the company (i.e.taking over as management)# k [, H4 F- B8 }
- F$ Y/ I* H% E/ U& w3 Z• P/E Multiple1 s1 }; G# y' ~* g. S5 y+ r* o, q
– Rules of thumb;
. l: \/ K. e, l) ^9 {- T• Mature industries with stable earnings tend to have multiples" e% U. r2 G0 t$ E! ^0 C
from 5 to 15.
! x" D6 @4 Q2 C& r• High growth industries tend to have multiples exceeding 20.
# T. J/ y% w" Q% f8 P X• “Growth is good; risk is rotten!”
5 c" e1 J) [ r8 `+ a– growth increases a multiple8 R2 Y. D' U N2 W
– risk decreases a multiple
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- f1 ~( w" i" tTheir Associated Ratios: m+ N4 B7 `6 j8 V
• Profitability;* j; c& E. L. _! ]
– Business goal - to make $$4 p0 D5 l* \& x! g+ f: L
– Ratios measures how much money we had to spend to make $X in sales
; z+ `3 e+ |+ h u6 J0 y/ Y" G& ]# T8 [• Stability;# o+ V4 A6 h6 Z( Z* L) Q; c6 c
– Business goal - to have a stable financial structure (balance its ownership of assets with debt and equity)
( c- X/ D% V; c/ Y$ G– Ratios measure the firm’s means of financing assets and ability to pay interest on debts
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5 Financial Goals &Their Associated Ratios0 O' D: l$ M4 K/ E
• Liquidity;/ C% L: c9 \, F; |7 C% p G1 Z8 U
– Business goal - ability to meet s-t obligations
/ h0 Y1 F+ A5 j8 |– Ratios measure how liquid the firm is (how able the firm is to pay its shortterm
( B i: a g# z- uobligations)
9 I% R1 {3 P; [• Efficiency;2 `% d( H# ~! j; O$ N# a( t
– Business goal - to efficiently use assets
. R* |5 Q7 f c* u9 Z# ^– Ratios tell us how efficiently we are using our investments
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• Growth;
5 g' d0 \: I9 n. i% m5 s7 c– Business goal - to increase in size1 d9 p- X8 c/ s* W1 b( ^
– Ratios tell us whether the company is achieving any growth* G ]6 u" h/ o
! |9 \( _- y1 l+ w; P& `1 sInterpreting the Ratios
# M1 k8 _) i" p D* ~* T• Profitability;
5 c3 J4 b$ L. n5 P– Vertical Analysis (of I/S)
0 X3 M+ M5 S6 M; `2 cI/S items * 100 = % ) @1 O7 F9 P; {5 a3 a9 l
Sales8 r5 ]6 s$ T- q7 G1 Z2 e
• Tells us it cost us X% of sales to make those sales' n2 v5 T% M$ X0 H0 F( @0 v
– Return on Investment/Equity& {" X! L6 O% `" }! c m4 `
Profit ATB4D = % 4 \+ H( D+ \' h" c- j" l, U z
Average Equity
) ^. Y- @, I+ c# m[(Yr. 1 E + Yr. 2 E)/2]
8 ?1 k( n. d. p• Tells us how much profit we made relative to the investment made by the owners
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0 |' w. J' i/ b) I( f- ?+ \0 I' T• Stability;2 m5 i% A9 p0 F* B) w) X a( r
– Net Worth: Total Assets
! S/ ~ a2 C: c. ~Total Equity = %
9 F5 t$ T' U' x2 m5 |Total Assets
8 W# c% \1 P! L+ w/ M R• tells us what % of assets were financed through owner’s money
G6 U3 f- x* R: k– Debt to Assets, G9 t0 m) Z- K: U% ^3 s
Total Debt = %
% d; s6 l2 Z" g& R \, C6 KTotal Assets3 P( r- V& l) g# |
• Tells us what % of the assets were financed through debt
- O+ b3 K- Z6 }& D& f" @– Interest Coverage
3 p' }8 ^ y* [ EBIT = # times
O" D& k1 Y2 l7 g" {0 Z$ gInterest Expense
' T) Q! z+ o9 c9 I• tells us how many times we can pay interest t" G5 [/ K( i& N' L
6 \% h; f" ^. P' {! f2 e• Liquidity;
' R/ Q7 o) t( v4 \ ?% `) g– Current Ratio0 T8 A* } r# u3 w$ G5 K
Current Assets = X:1
2 L* w' r4 M1 X; h( I# p$ VCurrent Liabilities
: w: Q5 T5 X, D" F) a( N• Tells us, if we liquidated all our current assets, how many times we can pay our debts4 C* ~8 E n" Y1 P2 e1 X% D ~
RULE OF THUMB: 2:1
8 ~$ E% o; J4 v– Acid Test
- ^) K3 Z8 C2 i) c% b8 H. ECash + M/S + A/R = X:1
8 J$ ]( Q' X2 B4 TCurrent Liabilities
& f( q3 d- C8 g0 [* T, }- a6 `/ B2 I• Tells us how many times we can pay our debts with the money easily available to us
& ]6 g/ E. [, Q3 ~! N9 A& m9 Q! BRULE OF THUMB: 1:1# R2 i! k9 m" [1 Z8 d: }
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– Working Capital8 H- o0 X1 t( @+ z2 h+ K, |, Z6 P3 t
C.A - C.L = $X8 C+ i5 J( b! w1 `
• Tells us how much money we have to work with AFTER s-t debts are paid7 c1 e: |% h0 a1 {" |
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Efficiency;5 o ~( D1 v0 Y3 o4 ~( A
– Age of Receivables
# y, P" G7 n3 [! X) z" A/ eAccounts Receivabl = # Days
4 U% b$ T. Q: _9 u3 ?) v( P (Sales / 365)
: p0 f+ H: x3 I3 `5 r• Tells us how long it takes us to collect our $$
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8 r& N x; i1 p: m- l1 p! O9 K& o Z– Age Of Payables9 V+ z/ x7 L, o6 q8 E& R' [
Accounts Payable = # Days
! l/ M" j& c: Y! s; P(Purchases* / 365)( X! G5 W+ I( I0 M# i$ L, F8 b
• Tells us how long it takes us to pay our bills) t3 M3 t' W, x3 Q) O) o* H
- a; C# |6 N( k' u1 `
– Age of Inventory
5 g) a. ^# }! f+ K Inventory = # Days
. d$ Z3 w1 u. z(COGS / 365)
: ?+ ^/ K9 m, C" O R• Tells us how long we are holding on to our inventory in the warehouse, t( l+ U7 W0 j! R
8 U# p& Z, G1 L) T( m• Growth;
1 _# Z2 i3 k1 A( l0 ~1 ]– Sales$ \/ C; g, V6 i
– Net Income
+ W1 [( v" ]. w. N" K– Total Assets
$ n2 |- D3 f* b: L4 V# a6 o5 X, e4 i– Equity
& f/ a( @% L1 T, y' ]$ e( Q5 ~Yr. 2 - Yr. 1 = %
- _9 g% Z% f x. ^ Yr. 18 u6 k' R3 e: I
• Tells us whether the accounts are growing (and hence the company)0 m- p; y, ~6 P! k
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Understanding Ratios' D, I+ |- l+ `" \
• DO NOT CONCLUDE THAT “THE RATIO IS GOOD/BAD”7 l" G8 z& }% D# s
• Either the NUMERATOR or the DENOMINATOR affects the ratio! A8 _" c" b2 F$ l% C- q- h- T
• Ask yourself: “WHY HAS THE RATIO CHANGED & WHAT DOES THIS MEAN?”2 M7 p- k$ c* E
– Which number caused the change?
7 h6 a/ w: N; p) W– Look for increasing or decreasing trends over time.5 D! g$ T' e( S! G4 W2 W
– Will these trends continue?3 K" w( _/ m& X9 i
– How does the company compare to the industry?
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Classifying Costs
. n# t/ ]7 i6 t# h( F- S• Variable Costs4 S3 I1 a* k3 S3 U
– a cost incurred with every unit sold/produced (volume)
2 [4 m) n- ^3 u- n• Fixed Costs
3 Y0 s2 N' O% R% a– cost that does not vary with volume |
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